Nerra

Overview

Pauw is a Dutch family-owned fashion house with over five decades of experience curating refined, contemporary wardrobes. Known for its discerning eye and timeless approach to style, Pauw has built a strong reputation through an extensive physical retail network, complemented by a growing digital presence. As the brand continued to evolve, a key ambition emerged: to modernize its digital ecosystem by migrating from Magento to Shopify, creating a more flexible, scalable, and brand-led foundation. Numbered partnered with Pauw to support this transition, aligning digital strategy, experience design, and brand expression to ensure the new platform could sustain long-term growth while preserving the clarity, quality, and authority that define the Pauw universe.